Marketing Analytics & Dashboard Software
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards.
- Identify top-performing assets across the buyer’s journey
- Check site performance and measure traffic
- Analyze reports across several marketing channels
Analyze marketing performance in one easy-to-use dashboard.
Marketers have access to more data than ever before. But that data is hard to analyze when it lives in separate systems. It can be a challenge to track performance and get campaign insights.
Start making smarter, data-backed decisions with TXF’s marketing analytics and dashboard software. See how marketing interactions drive revenue, track site analytics, and get detailed reports for all your marketing channels.
Track the complete customer lifecycle.
See how every marketing interaction contributes to closed revenue. Build reports that analyze your CRM data to discover key trends. Use the unique TXF tracking code to monitor the actions of your website visitors to understand behavior and trigger automation workflows. Use multi-touch revenue attribution to map how marketing touchpoints work together to drive revenue.
Analyze website performance metrics.
To create a great web experience, you need to know how visitors are interacting with your site. Measure traffic to your website and check its quality based on interactions. Analyze how each of your pages is performing, compare key metrics like sessions and conversion rates, and find out which traffic sources bring in the most sessions and customers over time.
Get detailed marketing reports.
With TXF, analytics are built into everything you do, right out of the box. Have all the data you need to make smarter, data-driven decisions as you grow. See detailed reports for every marketing asset, from your website to emails, blog posts, social media, and more. Then add any report to your dashboard to track everything in one place.
Related Resources
Frequently asked questions
A marketing dashboard should give you insight into how each marketing initiative affects your bottom line. Generally, a standard marketing dashboard includes the following KPIs:
- The number of page views or visitors
- The measure of leads and visits coming from each page and campaign
- Campaign engagement metrics
- The count of leads and purchases driven by forms, landing pages, social campaigns, and email marketing blasts
- Conversion rate measurements
Marketing analytics software can help your business in various ways:
- Visualize and compare all your digital marketing initiatives in one dashboard.
- Surface opportunities to direct your marketing budget toward your most successful efforts.